Olleh KT 마케팅 문제 연구 (영문)

Olleh KT 마케팅 문제 연구 (영문)

Olleh KT 마케팅 문제 연구 (영문).pptx

목차 1. Marketing Problem 2. Critical Information to collect 3. Hypothesis H1) H2) H3) H4) 4. Conclusion -marketing implications -marketing strategy 본문 Marketing Problem Compared to other competitors, Customers defection rate is 84% high. - Customer Information leakage - Forced termination 2G service Low quality of customer service caused high defection rate. First, KT company is compared to other competitors, customers defection rate is 84% high. And we think that the Kt has marketing problem. For example, leakage of customer information service , and the KT forced termination 2G service. for the reason, the KT's marketing problem is Low quality of customer service caused high defection rate. It is collecting information of the KT . Kt is seems to have a distinct problem. With the exception of the subsidy to be paid when you change the cell phone carrier, 7the other competitors, customers did not decrease. However, KT has decreased Then, Why KT? KT's marketing seems to have no problems. KT's customer service is not operated well. Why and What is essential problems? Recently, KT is marketing seems to have no problems, but the KT's customer service is not operated well/ Why, and what is essential problems? We have conducted a survey in order to examine it. 키워드 문제, 마케팅, 연구, 영문