댕기머리 IMC 전략 (영문)

댕기머리 IMC 전략 (영문)

댕기머리 IMC 전략 (영문).pptx

본문 First Factor Price & Ingredient Dangimeori's product are expensive from 1.5 to 2 times comparing other competitors. Why Dangimeori's product expensive? This product has a 33% herbal ingredient, this figures shows that Dangimeori has a high content herbal ingredient comparing other competitors. Company doesn't have a ability that reduces cost through mass production. Product line is Not a automated line, But maintain manual production lines. IMC Strategy STEP1 Cut a link between Competitor's image and effect of product STEP2. Focus on Consumers' benefit so making a specific image STEP3 Communication through Long term Relationship with Consumer 키워드 댕기, 머리, 댕기머리, 영문