페덱스 서비스 마케팅 분석(영문)

페덱스 서비스 마케팅 분석(영문)

페덱스 서비스 마케팅 분석(영문).pptx

목차 Introduction of FedEx Delivery Process Services Strategy Internal Marketing External Marketing SERVQUAL Weakness/Suggestion Q & A 본문 -One of the largest transportation company -Delivery service provided within 24~48 hours -Door-to-door service No Temporary Worker 680 employees in FedEx Korea are all regular workers Employees in management and those at the front line are treated equally FedEx Korea employee turnover rate: 3% Other companies' employee turnover rate: 13% Open Door Policy Deal with complaints from employees (welfare, policies, employment, vacations plans) Managers received reply within 14 days Awards System <Bravo Zulu> An award to employees with outstanding performance (Work, Effort, Outcomes) <The Five Star Award> Award given to the most honored employee 키워드 마케팅, 서비스, 페덱스, 영문, 분석