경영학 `블루클럽`의 경영전략 분석 (영문)

경영학 `블루클럽`의 경영전략 분석 (영문)

[경영학] `블루클럽`의 경영전략 분석 (영문).pptx

목차 Intro Why BLUE CLUB failed ? 1 . SERVICE 1) Self-Shampoo System 2) CRM 3) TRADE-OFF 2. PUBLIC RELATIONSHIP 3. FRANCHISEE MAMAGEMENT 1) STANDARDIZATION OF HAIRSTYLE 2) STANDARD OF FRANCHISEE Solution 1. Original Blue Club 2. Blue Club Premium 1) Skill variety 2) Reservation & Customer choice 3) PRICE 4) CRM 5) PROMOTION 본문 INTRO 1998.06 opening the first beauty shop for "men" Only beauty shop approved as venture company in beauty industry Recorded on Guinness book( the largest franchise in shortest time) Over 910 shops in Korea Company will form a technological guidance team that will visit the affiliate store and carry out technology training by working together 키워드 경영학, 블루클럽, 경영전략, 분석, 영문