MIS 위치기반 서비스 상업적 응용 사례 연구-네이버 지도 앱 사례 (영문)

MIS 위치기반 서비스 상업적 응용 사례 연구-네이버 지도 앱 사례 (영문)

[MIS] 위치기반 서비스 상업적 응용 사례 연구-네이버 지도 앱 사례 (영문).pptx

목차 Location-Based Service Market Overview Key Participants of LBS and LBS Type LBS Technology Location Determinant Technology Current Use of LBS Flow of Information Business use of LBS in Mobile for Naver map History and Market of Naver Map App. Major Functions of Naver Map App. Technologies and Data Flow of Naver Map Competitive advantages of naver map application s LBS Groupon Application History & Services Groupon Target Customers & Competitive Advantage Groupon Application Technology Category LBS Market Trend Analysis LBS Market Issues 본문 Location-Based Service Market Overview LBS refer to class of computer program-level services used to include specific controls for location and time data as control features Device Manufacturers Samsung, Apple Content Provider 3rd parties (restaurants, etc.) Location Provider Telecommunication companies (KT) LBS Provider Groupon, Foursquare, etc. An active service requires the mobile handset owner to request or demand a location service A passive service is where the handset owner gives permission for trusted 3rd parties to locate their whereabouts. 키워드 위치기반, 사례, 네이버, 서비스, 상업적