항공산업론 항공사 브랜드 관리(영문)

항공산업론 항공사 브랜드 관리(영문)

[항공산업론] 항공사 브랜드 관리(영문).pptx

목차 1. Brand & Commodity -What is a Brand? -Why Brand? 2. Brand-Building in the Airline Industry -Foundations for Brand-Building -Positionin Brands -The Brand-Building Process 3. Brand Strategies 4. Conclusion 본문 What is a Brand? A brand is a person's good feeling about a product, service or company Brand Emotional and psychological relationship you have with your customers. Strong brands elicit thoughts, emotions and sometimes physiological responses from the customers The shortest distance between customer and price. Customer DO NOT perceive significant differences in the product of competing suppliers. The shortest distance between customer and company. Customer DO perceive significant differences in the product of competing suppliers. 키워드 항공, 브랜드, 항공사, 항공산업론, 산업론