2017년 7월 21일 금요일

경영전략 TATA GROUP 사례 분석(영문)

경영전략 TATA GROUP 사례 분석(영문)
[경영전략] TATA GROUP 사례 분석(영문).pptx


목차
Introduction
Corporate Strategy
Specific Analysis
Case of M&A
Recommendation


본문
History of Tata
TATA GROUP INDIA's large Conglomerate

Founded in 1868 as a trading firm, Jamsetji N. Tata





Mid-1991
'Almost defaulting'


What Changes in India?

Opening its market to other countries
Liberalization of domestic market


Chances to Foreign Company

Entering into Indian Market


Chances to Indian Company

Tying up with Foreign company: Getting tech
Being competitive with international companies


키워드
경영전략, TATA, 사례, GROUP, 분석

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