2015년 9월 26일 토요일

하이 콘텍스트 문화 High-context Cultures (영문)

하이 콘텍스트 문화 High-context Cultures (영문)
하이 콘텍스트 문화 High-context Cultures (영문).pptx


목차
1.Association

Relation-centered
Task centered
Attention to group process
Attention to the goal
Social structure-centralized
Social structure-decentralized

2.Interaction

Non-verbal
Verbal
Implicit
Explicit
Indirect
Direct


본문
High Context

- Primary purpose of communication is to form and develop relationships.

-Contextual information is needed


Low Context

- Primary purpose of communication
is the exchange of information, facts
and opinions

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