경영학 중외제약의 피톤치드 휘산기 마케팅 전략(영문)

경영학 중외제약의 피톤치드 휘산기 마케팅 전략(영문)

[경영학] 중외제약의 피톤치드 휘산기 마케팅 전략(영문).ppt

목차 1. About 'JW Pharmaceutical' 2. What is 'Phytoncide'? 3. Phytoncide Product line 4. Market Attractiveness Analysis of Phytoncide Volatilizor 5. 4P ANALYSIS (1) PRODUCT 6. SWOT ANALYSIS 7. Finance 8. Human Resource and Job Security 9. How to solve the problem of Phytoncide Volatilizor 본문 (4) Business field - Healing medicine, Sap, Raw material medicine, Eco-friendly product, Health care product, Reagent and diagnostic devices (1) Phytoncide - Phyton : 'Plants' - Cide : 'Kill' - Found in early 20C 1) Market Attractiveness Analysis 3. Suitability ① Suitability of firm s vision a. Vision : "We are committed to human healthcare" -> Suitable ② Suitability of market & marketing mix a. Pharmaceutical firm, Customers = Wholesalers & Large hopitals -> Unsuitable 키워드 마케팅, 휘산기, 중외제약, 피톤치드, 경영학