렛츠무브(Let`s Move) 캠페인 (영문)

렛츠무브(Let`s Move) 캠페인 (영문) 렛츠무브(Let`s Move) 캠페인 (영문).pptx 목차 1. PROGRAMMING 2. EVALUATION 본문 CAMPAIGN PROGRAMMING Campaign messages EAT HEALTHY, GET ACTIVE! Our kids need to eat healthier food and move actively Motivate behavior of target publics Not difficult to do Make positive attitudes about campaign (중략) A P P L I C A T I O N T H E O R Y P l a n n e d B e h a v I o r Attitudes Children believe that If they follow let’s move ’s suggested steps, they could be healthier. Subjective Norm Parents, schools, health care providers significantly affect children’s behavior Self-efficacy Through let’s move lecture and participation programs, they will have power to say ‘no’ about wrong diets. Eventually through lectures and programs, make people easily join in campaign 본문내용 IGN PROGRAMMING EAT HEALTHY, GET ACTIVE! Our kids need to eat healthier food and move actively Motivate behavior of target publics Not difficult to do Make positive attitudes about campaign R e a s o n I n g Familiarity Provide Fact sheets Health care provider Providing information and awareness about severity of childhood obesity Providing balancing food to children and forming awareness tha

렛츠무브,영문,캠페인

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